Turning Products into Cult Brands

I partner with forward-thinking founders where Design is a core value, not an afterthought.

With over 12 years of experience, I help D2C brands move beyond just "looking good" to building a cohesive visual culture. I don’t just design assets; I design Perception.

My goal is to position your brand so customers pay a premium for it and choose you over competitors. I treat design as a Business Multiplier that lowers your CAC and increases Customer Loyalty.

My expertise

Creative Director & Brand Lead / Identity, Packaging & Visual Strategy / Turning Products into Love Brands

Tuma. Furniture & Home Accessories

Brand Identity, Creative Direction, Packaging, Art Direction

Frambini. Chocolate-covered Frozen Raspberries

Brand Identity, Packaging Design, Art Direction

Barn Black. House

Architecture Concept, Interior, Supervision

Freeda. Language School

Brand Identity, Design System, Art Direction, Website

Ritual Oil Diffuser

Product Design, Prototyping, Design Implementation

Selected Output

Multidisciplinary Design & Art Direction

Unicava. Chocolate

Brand Identity, Packaging Design, Art Direction

Steel Oak Leaf. Bookend

Product Design, Prototyping, Design Implementation

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