Turning Products into Cult Brands

I partner with forward-thinking founders where Design is a core value, not an afterthought.

With over 12 years of experience, I help D2C brands move beyond just "looking good" to building a cohesive visual culture. I don’t just design assets; I design Perception.

My goal is to position your brand so customers pay a premium for it and choose you over competitors. I treat design as a Business Multiplier that lowers your CAC and increases Customer Loyalty.

My expertise

Creative Director & Brand Lead / Identity, Packaging & Visual Strategy / Turning Products into Love Brands

Telegram, Instagram, LinkedIn,
Behance, Spotify
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Tuma. Furniture & Home Accessories

Brand Identity, Creative Direction, Packaging

Steel Oak Leaf. Bookend

Product Design, Prototyping, Production Control

Barn Black. House

Architecture Concept, Interior, Supervision

Inspiro

Brand Identity, Design System, Packaging Design, Art Direction

IN+U. Plant Based Food

Brand Identity, Design System, Packaging Design, Art Direction

SOON. Unicava

Brand Identity, Design System, Packaging Design, Art Direction

Freeda. Language School

Brand Identity, Design System, Website, Art Direction

Ritual Oil Diffuser

Product Design, Prototyping, Production Control

My Focus:
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· Holistic Brand Experience: Ensuring the brand speaks the same visual language across all touchpoints from the app icon to the unboxing experience.
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· Visual Strategy: Translating business goals into emotional imagery that resonates with the audience and drives sales.
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· Creative Leadership: Directing photo shoots, managing visual consistency, and maintaining the highest aesthetic standards.

ilia.tumaikin@gmail.com — Let’s start 💫

Telegram, Instagram, LinkedIn,
Behance, Spotify
‍