A New Voice for an Icon
Freeda is a legendary language school in Barcelona, but its visual identity was stuck in the past. As a former student, I knew the real vibe of the school—friendly and dynamic—was missing from its look.
I approached the founders with a vision to modernize the brand. We infused the identity with vibrant typography to reflect the diversity of voices and created a system that is flexible enough for digital and print.
The result is a fresh Design System that aligns Freeda’s external image with its internal spirit, helping them attract a new generation of global students.
I approached the founders with a vision to modernize the brand. We infused the identity with vibrant typography to reflect the diversity of voices and created a system that is flexible enough for digital and print.
The result is a fresh Design System that aligns Freeda’s external image with its internal spirit, helping them attract a new generation of global students.
Credits
Design, Art Direction:
Ilia Tumaikin
Illustration:
Anastasia Sheremeteva
Ilia Tumaikin
Illustration:
Anastasia Sheremeteva
Fonts
Right Grotesk by Pangram Pangram
Champ Black by Typeverything
Champ Black by Typeverything
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