Ilía Tuma
About
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New logo for Freeda language school on a purple background, designed for the updated brand identity. Brand Identity Design for Freeda.Person reading a brochure about Freeda language school, featuring information on the first day, registration fee, and famous landmarks in Barcelona. Brand Identity Design for Freeda."
Smiling student making a peace sign with friends in the background at Freeda language school. Brand Identity Design for Freeda.Illustration of diverse students interacting and studying together, reflecting the friendly and engaging environment of Freeda language school. Brand Identity Design for Freeda.Billboard promoting student visa with Spanish course at Freeda language school, featuring a QR code for a 15% discount. Brand Identity Design for Freeda.
Illustration of two students exploring Barcelona with iconic landmarks in the background, representing the vibrant learning environment at Freeda language school. Brand Identity Design for Freeda.
Person holding a brochure of Freeda language school, featuring a list of numbers in different languages and an illustration of students learning together. Brand Identity Design for Freeda.Person holding up a purple hoodie with an illustration of students and letters from the Spanish alphabet, representing the visual identity of Freeda language school. Brand Identity Design for Freeda.
Person holding a smartphone displaying a Spanish music playlist curated by Freeda language school. Brand Identity Design for Freeda.
Laptop displaying the website of Freeda language school with information about their team and statistics. Brand Identity Design for Freeda.Three mobile screens showing the Freeda language school app, including the welcome screen, a thank you message, and a teacher profile. Brand Identity Design for Freeda.Three signs in Spanish, including 'Hola Tío' in a blue circle, 'Lava la Vajilla. Mantén la Cocina Limpia' on a yellow background, and 'A.3 El Gótic' on a green directional sign. Brand Identity Design for Freeda.
Profile picture of Arturo Lacal, a member of the teaching team at Freeda language school, holding a book and smiling. Brand Identity Design for Freeda.
Illustration of diverse students interacting around the Freeda logo on a purple background, representing the inclusive and dynamic environment at Freeda language school. Brand Identity Design for Freeda.
Project Information
Freeda is a famous language school in Barcelona. Their first visual identity was crafted a decade ago. While studying there, I recognized the need for a refresh in 2023 and approached Freeda with a vision to update their visual brand identity, focusing on humanity, friendliness, and an engaging learning experience.

Collaborating closely with the school's team, we infused the new identity with vibrant elements that reflect the dynamic spirit of Freeda. Friendly illustrations capture the essence of the student experience, while expressive colors and typography enhance the brand's unique character.

The result is a new design system that truly embodies the school's personality and positioning, making learning at Freeda both inviting and inspiring. The updated visual identity not only modernizes the brand but also reinforces Freeda's commitment to a joyful and effective educational journey.

Looking ahead, the new brand identity aligns seamlessly with Freeda's vision for the future, ensuring that the school remains at the forefront of language education, continuing to attract and inspire students from around the world.
Credits
Design, Art Direction:
Ilia Tumaikin

Illustration:
Anastasia Sheremeteva
Fonts
Right Grotesk by Pangram Pangram

Champ Black by Typeverything
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