Project Information

The project concept is built on three key pillars: nutrition, community, and education. This idea is also reflected in the brand name, derived from "inspiration," symbolizing our goal to inspire as many people as possible to make changes through a thoughtful menu and education.

The brand's key slogan, "Creating the future. One plate at a time," echoes these themes. The light and engaging tone of communication fosters a broad community around Inspiro.

The idea of transformation is reflected in the typography, using two fonts in headings. The theme of plant-based nutrition and nature inspiration is conveyed through the color palette and photo style. This style includes close-ups and wide shots of products, highlighting natural geometry. Special attention is given to people in the photo style to emphasize the enlightening, lively, and engaging character of the brand.

Credits

Brand Strategist:
Sasha Ryazanov

Design, Art Direction:
Ilia Tumaikin
‍
Copywriting, Naming:
Vika Barbolina
‍
Project Manager:
Anna Raskova

Fonts

Graphic by type.today

Canela by type.today