Project Information

IN+U is a brand of plant-based cheeses created for those who care about their health and the environment.

IN+U products are developed at the intersection of the mindful eating trend and innovative technology, preserving a high protein content and the true taste of cheese.

These unique features form the core idea of the brand: "IN+U makes it easy to change dietary habits and provides healthy experiences." The product's progressiveness and impressive natural cheese flavor make it simple to incorporate into everyday life.

The name IN+U conveys the idea that "everything is in your hands." Your health and life depend solely on you. Change your approach to nutrition, change your habits, change the world around you.

The visual solutions reflect the brand's positioning and character. The signature lime color grabs attention and conveys the product's innovation, while other colors represent mindfulness and ease. The grid graphic is a visual metaphor for diet and culinary habits. The illustrations emphasize a scientific approach, with a style that highlights the brand's progressiveness and lightness.

Credits

Brand Strategist:
Sasha Ryazanov

Design, Art Direction:
Ilia Tumaikin

Illustrations:
Arina Mindorina

Food Photography:
Daria Kalugina

Project Manager:
Anna Raskova,
Snezhana Aristova

Fonts

Value Serif by Colophon Foundry

Basis Grotesque by Colophon Foundry