Project Information

Frambini offers a unique take on frozen raspberries in chocolate. We steered away from typical high-contrast designs, opting instead for a sophisticated monochromatic palette of pinks and burgundies. This approach creates a cohesive visual experience that is both aesthetic and easy to navigate.

The main goal was to craft a hype, premium design that stands out and feels instantly Instagrammable. We scaled this minimalist system across all touchpoints, from the paper tubs to delivery boxes. By using expressive typography and distinct berry cross-section patterns, we ensured the product isn't just delicious, but ready to be shared in IG Stories.

Credits

Design, Art Direction:
Ilia Tumaikin

Made for Lumin Buro
lumin-buro.ru

Font

Forma DJR by Type.Today